B2B Content Marketing
As they say, ‘content is king’ and B2B content marketing is an essential component of your inbound marketing strategy.
The core aim of inbound marketing is to attract customers to come to you. By producing relevant, unique and useful content you can show your expertise in the industry and provide better explanations to potential clients. As part of the process, we will align your B2B content marketing with your wider inbound strategy to attract, engage and assist leads throughout the entire buying process.
At Challis Marketing we appreciate the full value of quality content. Once a piece of content has been developed, it can be re-used in various ways, to make the most of the time spent researching and developing a piece. As part of your B2B content marketing strategy, we can produce a range of digital B2B content including:
- Whitepapers / eBooks
- Press Releases
Challis Marketing is great to work with. The team is very knowledgeable and enthusiastic about meeting the needs of our business.
Mark Stretton, Communications Manager, HMC
Challis Marketing has greatly improved our online marketing, especially in both organic and paid search engine results. Sarah is a very knowledgeable strategic marketer and it’s great to work with someone who has an in-depth understanding of our business.
Kevin Simpson, Technical Director, European Thermodynamics
Challis Marketing was instrumental in helping me to position my business for the right audience. They created insightful and knowledgeable blogs that really engaged with my prospects on social media and my website.
Challis Marketing massively boosted my prospecting efforts on LinkedIn. We were engaging with hundreds of new prospects every week and achieving numerous serious sales conversations every month.
Sarah is a perfect marketing professional. She delivers work with great knowledge, reliability and professionalism. These skills are very hard to find in one person.
Sarah is an outstanding digital marketing professional who has restructured our marketing plan and goals. She is extremely enthusiastic about her work and is constantly coming up with improvement ideas.
All of our packages include an audit, strategy development and plan. Here’s what you get at no extra cost:
- Audit of current content
- Content strategy plan defined and aligned with the target market, with planning and timelines
- Promotion campaign plan for content