Read the latest Marketing for Innovation blog on the technology adoption lifecycle and how to use this theory in your business to develop your marketing.
The lifecycle will help you to understand how customers behave when it comes to technology adoption. Different types of consumer take on new tech at different times and by grouping your leads into these stages, will help you to target the right people at the right time.
Sarah Challis has been appointed to the Membership and Profession Advisory Group (MPAG) of the Chartered Institute of Marketing (CIM). The MPAG supports CIM’s Board of Trustees in the membership and marketing profession strategy.
The group represents CIM’s customers and the marketing profession to help create relevant services by the CIM. It is a privilege to be supporting the board of trustees for the next two years.
Challis Marketing has begun working with European Thermodynamics, a specialist thermal management company in Leicestershire. We will be implementing digital marketing tactics to improve the company’s visibility online including SEO, PPC and blog content.