Latest Blog – How to Make the Technology Adoption Cycle Work in Your Favour

Latest Blog – How to Make the Technology Adoption Cycle Work in Your Favour

Read the latest Marketing for Innovation blog on the technology adoption lifecycle and how to use this theory in your business to develop your marketing.

The lifecycle will help you to understand how customers behave when it comes to technology adoption. Different types of consumer take on new tech at different times and by grouping your leads into these stages, will help you to target the right people at the right time.

Read the full blog here.

Sarah appointed to Membership and Profession Advisory Group (MPAG)

Sarah appointed to Membership and Profession Advisory Group (MPAG)

Sarah Challis has been appointed to the Membership and Profession Advisory Group (MPAG) of the Chartered Institute of Marketing (CIM). The MPAG supports CIM’s Board of Trustees in the membership and marketing profession strategy.

The group represents CIM’s customers and the marketing profession to help create relevant services by the CIM. It is a privilege to be supporting the board of trustees for the next two years.

New Client – European Thermodynamics

Challis Marketing has begun working with European Thermodynamics, a specialist thermal management company in Leicestershire. We will be implementing digital marketing tactics to improve the company’s visibility online including SEO, PPC and blog content.

Challis Marketing begins work with U-2-Me

U-2-Me is an online marketplace in the development stages. Challis Marketing will be taking on the beta program, to get the first few users for the site and developing the overall marketing strategy.

Tasks will involve managing the content strategy, weekly social media posts and business development tasks to bring in beta users.