Challis Marketing Awarded ‘Best Inbound Marketing Agency 2018 – Leicestershire’ by the Midlands Enterprise awards

Challis Marketing Awarded ‘Best Inbound Marketing Agency 2018 – Leicestershire’ by the Midlands Enterprise awards

Challis Marketing is proud to have been awarded the ‘Best Inbound Marketing Agency 2018 – Leicestershire‘ by the Midlands Enterprise awards.

The Midlands Enterprise awards recognise the industrious and hardworking individuals and firms hailing from the Midlands region for their innovations in business practice to their outstanding overall performance.

Incorporating all traders and businesses in the area, The Midlands Enterprise Awards highlight those companies who drive innovation and competition within their sectors and ensure that the most deserving businesses get to stand in the spotlight.

Why Inbound Marketing?

Why Inbound Marketing?

Why Inbound?

Why Inbound Marketing?

At Challis Marketing we understand that marketing is about generating leads and seeing results. By using an inbound marketing approach, we can help to deliver just that. With inbound leads costing up to 60% less than it costs to generate leads using outbound methods, the inbound methodology speaks for itself. Why inbound marketing is a common question so we’ve put together some figures to demonstrate what can be achieved by using an inbound marketing strategy:

Typical inbound results

Higher ROI

%

More leads per month as a result of blogging

%

Increase in sales as a result of nurturing leads

What is Inbound Marketing?

In recent years what customers expect from a business and how they communicate has changed. As a result, potential customers have become less susceptible to outbound methods of marketing, and this is where inbound marketing comes in. Inbound Marketing is about attracting customers by providing valuable content, rather than pushing information onto potential customers. Through creating relevant content, you can assist potential customers through the customer journey.  

How Does Inbound Work?

So we’ve covered why inbound marketing is a good method to use, but you may be wondering how does it work? Inbound marketing is a customer-centric approach to marketing, this involves making use of marketing techniques such as content marketing, email marketing, and SEO optimization to name a few. Inbound works because it targets specific audiences anticipates and meets their needs at every stage of the customer journey, allowing you to successfully attract, convert, close and delight your customers. As a result, you can generate higher quality leads and more qualified prospects.
[VLOG] Why Big Data Should be Used Ethically

[VLOG] Why Big Data Should be Used Ethically

Why Big Data Should be Used Ethically – Transcript

Big Data is a real hot topic in marketing and a lot of companies are now using data to predict our behaviour.

Companies love it because they can find out a lot more about customers. They can use it to predict sales, they can use it to predict behaviour. Okay,

There are loads of advantages, but customer really, really hate it.

Sometimes when you’re being offered a discount before you walk into a store, I mean, that’s amazing. Everybody wants a discount, right?

But many customers don’t like the fact that somebody or a company can predict their behaviour. If you think about it, this goes back to our human instincts because let’s say we’re in a war, if the enemy can predict your behaviour, you are screwed. You’re done for.

If you think about it, this goes back to our human instincts. Let’s say you’re in a war, if the enemy can predict your behaviour, you are screwed. You’re done for.

When you’re using data to predict customers behaviour, you need to bear in mind our human primal instinct is to react badly. They do not want a company to know exactly where they are, what they’re doing, They absolutely hate it. As marketers, we need to bear that in mind and we need to really consider what people really want us to know.

The other side of it is that when people start to think that you can predict their behaviour, they instantly do random things. They instantly go into a mindset of ‘I’m going to be unpredictable now’.

Conclusion

Big data can be really useful for marketers. But you need to make sure that you don’t get to the point of knowing someone too well or it will cause them to be unpredictable and then you’ve lost them anyway.