Marketing strategy and planning
A solid marketing strategy and a marketing plan is the key to marketing success. Our process identifies your personas (target market) in detail, we show you which channels are most appropriate for your audience and which messages you should be promoting.
Your prospects are looking for content online and the right marketing messages will help you to get found by the right people.
Marketing Strategy and Planning Services:
- Marketing Goals and KPI’s
- Marketing Budgets
- Persona Identification
- Competitive Analysis
- Content Plans
- Buyer’s Journey
- Reporting and Tracking
Challis Marketing is great to work with. The team is very knowledgeable and enthusiastic about meeting the needs of our business.
Challis Marketing has greatly improved our online marketing, especially in both organic and paid search engine results. Sarah is a very knowledgeable strategic marketer and it’s great to work with someone who has an in-depth understanding of our business.
Sarah is a perfect marketing professional. She delivers work with great knowledge, reliability and professionalism. These skills are very hard to find in one person.
Sarah is an outstanding digital marketing professional who has restructured our marketing plan and goals. She is extremely enthusiastic about her work and is constantly coming up with improvement ideas.
Challis Marketing was instrumental in helping me to position my business for the right audience. They created insightful and knowledgeable blogs that really engaged with my prospects on social media and my website.
Challis Marketing massively boosted my prospecting efforts on LinkedIn. We were engaging with hundreds of new prospects every week and achieving numerous serious sales conversations every month.
Creating your Marketing Strategy
Inbound marketing is a long-term investment into the growth of your business, not a one-off tactic.
Before putting together your strategy we ask for as much information as you can provide on your business. We then work with you to solve your marketing challenges. We can help you to identify your target market, your closest competitors and to develop your strategy to put your best foot forward.