Marketing Strategy & Planning

Put your best foot forward with a solid marketing plan

Marketing strategy and planning

B2B Inbound Marketing Strategy

A solid marketing strategy and a marketing plan is the key to marketing success. Our process identifies your personas (target market) in detail, we show you which channels are most appropriate for your audience and which messages you should be promoting.

Your prospects are looking for content online and the right marketing messages will help you to get found by the right people.

Marketing Strategy and Planning Services:

  • Marketing Goals and KPI’s
  • Marketing Budgets
  • Persona Identification
  • Competitive Analysis
  • Content Plans
  • Buyer’s Journey
  • Reporting and Tracking

Your Marketing Plan

Do you struggle to be consistent with your digital marketing? Is it time to streamline your strategic marketing plans? Or perhaps you need to better communicate your products and services to potential customers? We’re here to help.

As a B2B marketing consultancy, we offer a range of marketing strategy & planning services to suit your business goals.

If you’re looking to develop your B2B marketing strategy or you are re-evaluating your current approach to marketing, now is the perfect time to book a 30-minute consultation with us.

Customer Testimonials

Challis Marketing is great to work with. The team is very knowledgeable and enthusiastic about meeting the needs of our business.

B2B Inbound Marketing StrategyMark Stretton, Communications Manager, HMC

Sarah is a perfect marketing professional. She delivers work with great knowledge, reliability and professionalism. These skills are very hard to find in one person.

B2B Inbound Marketing StrategyVadim Shelomyanov, CEO, INVAR Technologies

Challis Marketing has greatly improved our online marketing, especially in both organic and paid search engine results. Sarah is a very knowledgeable strategic marketer and it’s great to work with someone who has an in-depth understanding of our business.

B2B Inbound Marketing StrategyKevin Simpson, Technical Director, European Thermodynamics

Challis Marketing was instrumental in helping me to position my business for the right audience. They created insightful and knowledgeable blogs that really engaged with my prospects on social media and my website.

B2B Inbound Marketing StrategyAhmed Fareed, Founder, Tech Chaps

Sarah is an outstanding digital marketing professional who has restructured our marketing plan and goals. She is extremely enthusiastic about her work and is constantly coming up with improvement ideas.

B2B Inbound Marketing StrategyAnthony Ibekwem, Founder, U-2-Me

Challis Marketing massively boosted my prospecting efforts on LinkedIn. We were engaging with hundreds of new prospects every week and achieving numerous serious sales conversations every month.

B2B Inbound Marketing StrategyDr. Stephanie Gordon, British General Manager, Qing

Creating your Marketing Strategy

Inbound marketing is a long-term investment into the growth of your business, not a one-off tactic.

Before putting together your strategy we ask for as much information as you can provide on your business. We then work with you to solve your marketing challenges. We can help you to identify your target market, your closest competitors and to develop your strategy to put your best foot forward.

B2B Inbound Marketing Strategy