Webinar Campaign for an IT Company

Webinar Campaign for an IT Company

The Challenge

Webinar Campaign for an IT Company

INVAR Technologies is a Managed Service Provider (MSP) based in Brooklyn, New York that offers managed IT services, cybersecurity and regulatory compliance consultation.

Founder and President, Vadim Shelomyanov wanted to build brand awareness and generate leads for their cybersecurity services. After discussing trends and changes in the market, we suggested that a webinar on a new cybersecurity regulation affecting their potential leads would be a great campaign to create.


The Method

Webinar Campaign for an IT Company

We devised a webinar campaign around the NY Shield Act that promoted the webinar to INVAR’s current database as well as new target prospects to capture registrations.

The Challis Marketing team produced and distributed eye-catching, engaging content, we used a range of methods to help get INVAR’s message out, such as:

  • Webinar Software
  • Email Marketing
  • Blog Posts
  • Landing Pages
  • Sponsored LinkedIn Ads
  • Organic Social Media Posts

Our passion for what we do and desire to produce results for clients resonated in every piece of content, leading to high engagement and INVAR gaining an online presence as an evolutionary expert in their field.


The Results

As a result of promoting the webinar, we achieved:

  • 54 Registrations
  • 34 Attendees
  • 3 Open Deals worth $140,000

Although there was a short time frame for the project to be done, we understood the requirements from the start and worked tirelessly to optimise the campaign to full effect, rendering it a success.

The final webinar detailed how local businesses can be compliant with the SHIELD Act, which attracted attention from big players in the industry from the NYC IT space.

At Challis Marketing, we take pride in supplying our customers with the results they rightfully deserve and showing the world we are a trusted marketing partner that can exceed expectations.