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  • Writer's pictureSarah Challis

How to Rank for a Keyword

Updated: Mar 1, 2023

If you're looking to get your website or blog noticed by search engines, then ranking for relevant keywords is crucial. Ranking for a keyword simply means that your website appears at the top of the search engine results page (SERP) when someone searches for that particular keyword.

However, this is not an easy task, especially in a competitive market. In this article, we'll provide you with some useful tips and strategies on how to rank for a keyword.

1. Do your research

Before you start trying to rank for a keyword, you need to do your research. Start by identifying the keywords that are relevant to your business or niche. Use keyword research tools such as Google Keyword Planner, Ahrefs or SEMrush to find out the search volume and competition level for each keyword.

This stage is crucial, in identifying exactly what people are searching for.

Remember, that if you are new to SEO, it's best to start by targeting low-competition keywords, even if they have low volume. High-volume keywords are a long-term strategy, once you have built a library of content and backlinks.

It's better to be in the top position for a low volume keyword, than page 3 for a high-volume keyword.

Once you have identified your keywords, it's important to analyse the competition. Look at the websites that are currently ranking for your chosen keyword and assess their strength, domain authority, and backlinks. This information will help you to determine how difficult it will be to rank for that particular keyword.

2. Optimise your website

Once you have identified your keywords, it's important to optimise your website. This involves ensuring that your website is structured in a way that search engines can easily crawl and understand.

Firstly, ensure that your website is mobile-friendly and responsive. With more and more people accessing the internet on their mobile devices, it's important that your website can be easily viewed on a smartphone or tablet.

Secondly, ensure that your website is fast and has a good page speed score. Google Page Speed Insights can be used to test your site.

Search engines prioritise websites that load quickly as this provides a better user experience.

Thirdly, optimise your website's content. This involves ensuring that your chosen keywords is used in key areas of your blog or page:

  1. Page or Blog Title

  2. Meta Description (this is for user-experience - it does not directly affect the ranking)

  3. Headers

  4. Content

Remember to stick to one focus keyword per page or blog.

3. Create high-quality content

Creating high-quality content is one of the most important factors in ranking for a keyword.

Your content should be relevant to your audience, as well as informative and engaging.

The more valuable and helpful your content is, the more likely it is to be shared and linked to by other websites.

When creating your content, make sure that your chosen keyword is used naturally throughout the text. However, avoid stuffing your content with too many keywords, as this makes the page unreadable.

4. Build high-quality backlinks

Backlinks are links from other websites that point to your website. Backlinks are important because they signal to search engines that your website is a reputable and trustworthy source of information.

However, not all backlinks are created equal.

Backlinks from high-quality, authoritative websites are much more valuable than those from low-quality, spammy websites.

To build high-quality backlinks, you can create guest posts for other websites in your niche, participate in online forums and communities, and reach out to other websites to request a link back to your website.

5. Monitor your rankings

Once you have implemented these strategies, it's important to monitor your rankings. This involves regularly checking your website's position in the search engine results page for your chosen keyword or by using a paid SEO tool, such as Ahrefs or SEMRush.

Monitoring your rankings will help you to identify any fluctuations in your website's ranking, allowing you to make any necessary adjustments to your strategy.


Ranking for a keyword is crucial for any website or blog that wants to be noticed by search engines. By doing your research, optimising your website, creating high-quality content, building high-quality backlinks, and monitoring your rankings, you can increase your chances of ranking for your chosen keyword.

However, it's important to remember that ranking for a keyword is not an overnight process. It takes time, effort, and persistence.

Want to learn more? Please get in touch and we will get back to you soon!

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