Sarah Challis
How Much do B2B Companies Spend on Marketing
As a B2B company, you know that marketing is crucial to your success. But how much should you be spending on it? This is a common...
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Sarah Challis
How to Develop a B2B Content Marketing Plan
In today's digital age, content marketing has become an essential aspect of B2B marketing. It is a highly effective way for businesses to...
Sarah Challis
How to Create a B2B Marketing Strategy
Creating a successful B2B marketing strategy can be a challenging task, especially in today's fast-paced business world. A well-crafted...
Sarah Challis
How to do B2B Keyword Research
Keyword research is an essential component of any digital marketing strategy. It involves identifying the keywords and phrases that...
Sarah Challis
How to Rank for Competitive Keywords
As online content becomes increasingly saturated, ranking for keywords (even niche ones) is becoming more challenging. However, ranking...
Sarah Challis
How to Group Keywords
Keyword grouping is an essential aspect of search engine optimisation (SEO) that helps to improve the effectiveness of your digital...
Sarah Challis
How to Rank for a Keyword
If you're looking to get your website or blog noticed by search engines, then ranking for relevant keywords is crucial. Ranking for a...
Sarah Challis
How to do Keyword Research for SEO
Although Google keeps changing its algorithm now and then, one thing that has remained consistent for inbound marketers looking to...
Sarah Challis
What Does An SEO Consultant Do?
To answer the question, ‘what does an SEO consultant do?’ we look at details of the SEO consultant role and what results you should...
Sarah Challis
A 10-Step Engineering Marketing Strategy to Grow Your Business
An Engineering Marketing Strategy Built On Foundations To Last So, you’re in charge of marketing for an engineering company – good for...
Sarah Challis
Inbound Marketing Best Practice for Technical Companies
Have you tried inbound tactics but failed to produce results? Perhaps you published blogs, SEO optimized your website or emailed your...
Sarah Challis
How to Make the Technology Adoption Cycle Work in Your Favour
To be successful in any business, you need to understand the product lifecycle and how consumers behave when it comes to technology...
Sarah Challis
How Amazon Successfully Markets New Tech (And What You Can Learn From Them)
Amazon is without a doubt the most important and influential retailer in the western world. In 2015, it became the fastest company ever...
Sarah Challis
Why New Technology Should Focus on a Niche Market
Especially at the Start! Do you have new technology that you want to put out to the market but you can’t find the right audience? You...
Sarah Challis
How to Set Up Your Website to Measure B2B Leads
Running a business in a highly digitised era requires businesses to create websites that can really optimise new leads. Is your website...
Sarah Challis
Why Inbound Marketing?
At Challis Marketing we understand that marketing is about generating leads and seeing results. By using an inbound marketing approach,...
Sarah Challis
How to Improve Product Knowledge and Boost Your Sales
Do your potential customers often struggle to get to grips with the technical aspects of your products? Leaving you with the challenge of...
Sarah Challis
How to Use Social Media to Promote Your Business
Let’s imagine you’re starting a business from scratch and you want to find customers. You need to know where they go, what they talk...
Sarah Challis
The Cost of Inbound Marketing
What is the cost of inbound marketing? Inbound has been proven time and time again to have a better ROI than other methods. Understand...
Sarah Challis
Best Inbound Marketing Agency – East Midlands – Content Creator Awards
Challis Marketing is proud to have been awarded the Best Inbound Marketing Agency – East Midlands in the 2019 Content Creator Awards. The...
Sarah Challis
Challis Marketing Awarded ‘Best Inbound Marketing Agency 2018 – Leicestershire’
Challis Marketing is proud to have been awarded the ‘Best Inbound Marketing Agency 2018 – Leicestershire‘ by the Midlands Enterprise...
Sarah Challis
[VLOG] Why Big Data Should be Used Ethically
Why Big Data Should be Used Ethically – Transcript Big Data is a real hot topic in marketing and a lot of companies are now using data to...
Sarah Challis
[VLOG] Branding – Consider Future Relevance
Consider Future Relevance for Future-proof Branding – Transcript I listened to a talk yesterday from a company called Hibrand. They’ve...
Sarah Challis
[VLOG] Trying to get new tech out to market? Find the balance
Transcript I want to explore a bit about new technology and how new tech can get to market. Yesterday I was at a really interesting talk...
Sarah Challis
Sarah appointed to Membership and Profession Advisory Group (MPAG)
Sarah Challis has been appointed to the Membership and Profession Advisory Group (MPAG) of the Chartered Institute of Marketing (CIM)....
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