Marketing Consulting Services
Do you struggle to be consistent with your digital marketing? Is it time to streamline your strategic marketing plans? Or perhaps you need to better communicate your products and services to potential customers? We’re here to help.
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We offer long-term marketing support for companies that wish to have 'hands-on' marketing help from an experienced marketer. As a B2B marketing consultancy, we offer a range of marketing strategy & planning services to suit your business goals.
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Please get in touch to discuss your project and to receive a proposal.
Marketing Strategy
Marketing is a long-term investment into the growth of your business, not a one-off tactic.
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Before putting together your strategy we ask for as much information as you can provide on your business. We then work with you to solve your marketing challenges. We can help you to identify your target market, and your closest competitors and develop your strategy to put your best foot forward.
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It’s essential for growing businesses to develop sophisticated marketing & sales funnel that utilises every opportunity to reach your target audience in a strategic way.
Marketing Planning
A solid marketing strategy and a marketing plan are the keys to marketing success. Our process identifies your personas (target market) in detail, and we show you which channels are most appropriate for your audience and which messages you should be promoting.
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Your prospects are looking for content online and the right marketing messages will help you to get found by the right people.
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Marketing Strategy and Planning Services:
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Marketing Goals and KPI’s
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Marketing Budgets
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Persona Identification
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Competitive Analysis
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Content Plans
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Buyer’s Journey
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Reporting and Tracking
Digital Marketing Campaign Management
How do you attract new customers, nurture them into a sale and then keep them interested post-sale?
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For B2B businesses, producing relevant, unique and useful online content can show your expertise in your industry and provide better explanations to potential clients. As part of the process, we will align your B2B content marketing with your wider marketing strategy to attract, engage and assist leads throughout the entire buying process.
Digital Marketing Campaign Management Areas:
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Content Campaigns (Blogs, Whitepapers, eBooks, Video)
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SEO
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Paid Search
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Online Advertising
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Social Media
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Every good marketing campaign starts with a plan. We will work with you to do the background work and planning before the campaign launches.
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Over the last few years, we have built a strong network of expert freelancers that assist in the delivery of successful campaigns.
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Types of campaigns that we deliver:
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Content Offers (eBook, Whitepapers)
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Paid Search (Google Ads)
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Social Media
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Email Marketing
SEO
Do you need to improve your search engine rankings to increase the number of visitors to your website?
Does organic traffic give you the best leads?
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The beauty of search marketing is that people find your business at the point in which they are looking for your service or product and as a result, are ready to talk.
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As part of our SEO marketing services, we:
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Get your website in a good position for search engines
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Perform regular SEO audits
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Complete on-site and off-site optimisation
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Create fresh content for your website
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Optimise existing content
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Build new backlinks
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Perform regular keyword research
Our SEO marketing services form part of your wider marketing strategy and it boosts your top level results. SEO is a real investment that builds over time to act as a quality source for leads. We have delivered excellent results for our clients and we will fully analyse your situation, and the marketplace, to do the same.
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You can expect to experience:
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Growth in the number of high-quality leads you receive
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Better search engine rankings
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An improvement to your domain rating
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Increased traffic to your website
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A plan for ongoing SEO development
As a result, our SEO services will help you to achieve your overall goals and aims for the business.​
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Every new project begins with a planning and strategy session to flesh out your SEO plan as part of your wider marketing strategy.
We use LinkedIn as a B2B lead generation channel.
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The LinkedIn service involves:
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Best practice updates for your LinkedIn company page and personal profile(s)
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Lead Generation via LinkedIn connections and messages
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Content promotion utilising posts and groups
“Challis Marketing is great to work with. The team is very knowledgeable and enthusiastic about meeting the needs of our business.”
Mark Stretton, Communications Manager, HMC