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Keyword Research: Simple 3-Step Process to Getting it Right
Find out how to do your keyword research for SEO. There are three main steps to doing keyword research for a B2B business: 1. Think about your prospects and customers 2. Run a keyword search 3. Sort through the results and choose your keywords Listen to each step and follow the steps to create your own SEO plan. Get in touch if you have any questions :-)
Why Big Data should be used ethically
Big Data is a hot topic right now. Companies love using data to predict behaivour and encourage sales, by offering a discount for example. People like to be offered discounts but it also scares them. Nobody wants a company to predict their behaivour from a human instinct point of view. Customers will begin to behave erratically if they think you can predict what they will do next.
Branding for the future - You need to consider future relevance
It's important to consider future brand relevance when looking at brand equity. When Hi brands looked at brands using this score, they found that WEARABLES came second highest in terms of brand value when including future relevance. Fitbit came into this category and was shown to be highly relevant for the future, and therefore, being extremely valuable.
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