Sarah Challis
7 Marketing Touchpoints That Top Brands Use (And How You Can Too)
🎯 Did you know it takes 6 to 8 interactions to turn a prospect into a sales lead? That’s the power of consistent, multi-touch marketing.
In this video, I’ll walk you through the 7 essential marketing touchpoints that top brands use to drive engagement, build trust, and boost sales.
Think of it like a favourite TV series: each episode deepens your connection, making you want to stay tuned in.
💡 In this video, you’ll learn:
- What are marketing touchpoints and why do they matter?
- How to build a 7-touchpoint strategy to nurture leads and grow your brand.
- Examples of touchpoints top brands use, from social media to product demos and beyond.
By the end, you'll have a clear roadmap for designing your own touchpoint strategy and plenty of inspiration for making each touchpoint work for your brand.
#marketing #marketingstrategy #marketingtips #marketingstrategies #marketingtouchpoints
Timestamps
00:00 Intro
00:41 What is the 7 Touchpoint Theory?
02:23 What is a Touchpoint?
03:18 What do Touchpoints Do?
03:38 Examples of Touchpoints
07:02 How to Create Your Own 7 Touchpoint Strategy
08:29 Summary