Do you want to understand account-based marketing (ABM)? Did you know? 97% of marketers report that ABM delivers a higher return on investment than other marketing strategies 58% of B2B marketers experienced larger deal sizes with ABM, highlighting its effectiveness in securing high-value contracts.  Timestamps 00:00 Intro 01:16 What is Account-Based Marketing? 01:39 The Main Benefits of ABM 01:53 The Three Types of ABM Strategy 02:45 5 Steps to Implementing an ABM Strategy 07:09 Challenges and Best Practices for ABM 08:18 The Future of ABM 08:45 Outro

I'm answering interesting and controversial questions about marketing from the internet. Timestamps 00:00 Intro 00:24 Does traditional marketing even matter anymore? 01:26 Is influencer marketing dying? 02:47 Why do so many companies waste money on 'brand awareness' campaigns? 03:35 Do expensive ad campaigns really work or is it just marketing hype? 05:00 Is email marketing spam? 06:30 Do pop-up ads actually work?

How many touchpoints do you need in your marketing plan? It depends on your personas and how immediate the need is.

What is the future of AI for marketers? I reveal what changes are coming up in the world of AI and how you can use it to save time and be more effective. I cover the state of AI right now, what it can and can't do and what changes we can expect in the next 6-12 months. It's very exciting! #marketing #aimarketing #futureofmarketing Timestamps 00:00 Intro 02:16 What is the AI story so far? 07:37 The Future of AI 08:24 Google Workspaces 09:51 Hyper-Personalization at Scale 10:34 Content Creation 11:36 Predictive Analysis 13:07 (Side Note) 13:34 Voice and Visual Search Optimisation 14:04 Ethical and Data Privacy Concerns 15:44 AI for Smaller Businesses 16:31 Summary