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How to Generate Leads on LinkedIn in 2024
10:48
Sarah Challis

How to Generate Leads on LinkedIn in 2024

Looking to transform LinkedIn into your ultimate business development powerhouse? Whether you're an entrepreneur or a sales expert, I've got actionable strategies and a clear roadmap to boost your LinkedIn presence and achieve tangible outcomes. Surprising fact: 79% of B2B marketers find LinkedIn a highly effective platform for lead generation. In this video, I’ll cover: - Essential steps to enhance your profile - Proven techniques to consistently engage and grow your network 1. Optimize Your Profile: Get your profile verified Keep your information up-to-date Exchange recommendations to build credibility Craft a clear, compelling headline Include links to your projects or case studies 2. Define Your Target Audience: Clearly identify the types of leads you want to pursue Focus your efforts on relevant business opportunities Ongoing Engagement Strategies: 3. Connect and Engage: Build connections with personalized messages Initiate meaningful conversations to address potential clients' needs Consider automation tools judiciously (keeping LinkedIn's policies in mind) Stay Active and Interactive: Regularly engage with your connections’ posts by liking and commenting Keep an eye on significant updates, such as job changes or company expansions Use LinkedIn Sales Navigator to spot new opportunities Share Valuable Content: Post consistently on both your personal and company pages Share behind-the-scenes insights, industry news, and engaging stories Tailor your content to reflect your professional expertise and interests Ready to dive in? Watch the full video for a detailed, step-by-step guide to mastering LinkedIn and unlocking its full potential for your business development goals. #linkedin #linkedinstrategy #linkedinmarketing #linkedinleadgeneration #leadgeneration #b2bmarketing #sales #businessdevelopment
The Cheapest Way to Get Leads for Your Business
08:41
Sarah Challis

The Cheapest Way to Get Leads for Your Business

Struggling to find B2B leads on a tight budget? I've been there too. As a marketing manager with experience working in low-budget environments, I've had to get creative to drive results. In this video, I'll share a proven strategy that's both straightforward to implement and guaranteed to drive results. Hi, I'm Sarah, a remote marketing consultant with over eight years of experience. With degrees in marketing and a background with the Chartered Institute of Marketing, I've dedicated my career to helping businesses optimize their marketing efforts for maximum return on investment. In this video, I'll show you the cheapest way to get leads for your business by leveraging smart SEO strategies. This approach is highly effective and requires little to no additional marketing budget, just your time. We'll cover: Keyword Research: Learn how to identify low competition, high-value keywords using tools like Google Keyword Planner, Ahrefs, or SEMrush. Content Creation: Discover how to create and optimize content for your chosen keywords to attract leads. On-Page Optimization: Ensure your landing pages are set up for both SEO and conversions, with tips on using contact forms, lead magnets, and trust signals. Outreach: Explore methods for building internal and external links, sharing content on social media, and collaborating with industry partners. I'll also discuss additional strategies to save time and increase quality, such as outsourcing research, hiring copywriters, and using PR agencies for backlinks. Don't miss out on these actionable tips to boost your lead generation on a budget. Watch now and start optimizing your marketing efforts today! #b2bmarketing #b2bleads #b2b #leadgeneration #seo #seostrategies #contentmarketingstrategy #contentmarketing
Top Content Marketing Strategies for Small Businesses: 2024
10:26
Sarah Challis

Top Content Marketing Strategies for Small Businesses: 2024

Welcome to our deep dive into content marketing! 🌟 Did you know that 70% of marketers are investing in content marketing, and it generates three times more leads than traditional methods? If you’re new to the content marketing game or starting from scratch with a new business, this video is for you. Join Sarah, a seasoned marketing consultant with over eight years of experience and a strong academic background, as she shares actionable insights and data-backed strategies for creating compelling content. From blog posts to social media, videos, infographics, email marketing, and more, Sarah covers it all! In This Video, You’ll Learn: 📈 Key statistics that highlight the power of content marketing. 📝 Effective blog post ideas and how to optimize them for SEO. 📱 Social media content tips to engage and convert your audience. 🎥 Video marketing strategies that yield a positive ROI. 📊 Infographic creation tips to visualize data and trends. 📧 How to craft compelling email marketing campaigns. 📚 Creating impactful ebooks and whitepapers. 💬 Leveraging user-generated content for authenticity. 🔍 SEO best practices to boost your website traffic. 🤝 Community engagement techniques to build brand loyalty. Who Should Watch: Marketing beginners looking to get started with content marketing. Business owners wanting to enhance their marketing efforts. Anyone interested in learning how to create engaging and effective content. Why Watch? Save time and increase your ROI with proven content marketing strategies. Learn which content types are best suited for different business models. Get expert tips on how to implement these strategies effectively. Don’t forget to like, comment, and subscribe for more marketing tips! Hit the bell icon to stay updated on our latest videos. #ContentMarketing #MarketingTips #DigitalMarketing #BusinessGrowth #MarketingStrategy #SEO #SocialMediaMarketing
How to Generate Leads: Unlock Your Business Growth
07:04
Sarah Challis

How to Generate Leads: Unlock Your Business Growth

HubSpot Demo Link: *FYI I will earn a small commission if you sign up for HubSpot with this link* https://hubspot.sjv.io/c/5494782/1994968/12893 Inbound marketing is about creating valuable content that attracts potential customers to your business. It's about drawing people in, rather than pushing your message out. In this video, we’ll break down the 5 key steps to generating leads using an inbound marketing method. Steps to Generate Leads: 1. Create Valuable Content Creating valuable content means producing blogs, videos, eBooks, webinars, and more that address the pain points and interests of your target audience. The goal is to provide solutions and insights, not just to sell. Tailor your content to answer your audience's questions and solve their problems, building trust and positioning your business as an industry authority. Use gated content and internal linking to convert this value into leads. 2. Optimize for Search Engines Optimize your content for search engines using relevant keywords, creating high-quality content, and ensuring your website is user-friendly. Focus your content around topics your audience is interested in to improve your search engine rankings and attract more organic traffic. 3. Create Conversion-Focused Landing Pages Develop product or service pages optimized for both SEO and conversions. Detail your services, processes, and examples of your work to convert visitors into inquiries. Use internal links from your content to boost the SEO of these pages. 4. Leverage Outreach Channels Utilize social media, email marketing, and paid ads to increase the visibility of your content. While primarily focusing on inbound strategies, combining them with outbound efforts can amplify your reach and improve your SEO through increased engagement and sharing. 5. Analyze and Adjust Regularly analyze your performance using analytics tools to understand what’s working and make data-driven decisions. Focus on whether your content and landing pages drive leads into deals. Tools like HubSpot can help you track the entire journey from visitor to sale. Real Results Yes, inbound marketing really works! I’ve worked with clients who have generated over £1m in revenue using this strategy. Remember, inbound marketing is an investment. It takes time to see significant returns, but like compound interest, its effects will grow if you stay consistent and focused on producing relevant content. Try HubSpot Check out HubSpot for comprehensive inbound marketing tools. Final Thoughts Inbound marketing requires dedication and a lot of content creation, but the long-term benefits are worth it. Stay focused, keep producing, and watch your snowball effect take off! 🔔 Subscribe for more tips on marketing and business growth! 👍 Like this video if you found it helpful. 💬 Comment below with your thoughts or questions on inbound marketing. #InboundMarketing #LeadGeneration #ContentMarketing #SEO #HubSpot #BusinessGrowth #b2bmarketing #b2bleads
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