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  • Writer's pictureSarah Challis

Why Inbound Marketing?

At Challis Marketing we understand that marketing is about generating leads and seeing results. By using an inbound marketing approach, we can help to deliver just that. With inbound leads costing up to 60% less than it costs to generate leads using outbound methods, the inbound methodology speaks for itself. Why inbound marketing is a common question so we’ve put together some figures to demonstrate what can be achieved by using an inbound marketing strategy:

Typical inbound results

  • 3x Higher ROI

  • 67% More leads per month as a result of blogging

  • 20% Increase in sales as a result of nurturing leads

What is Inbound Marketing?

In recent years what customers expect from a business and how they communicate has changed. As a result, potential customers have become less susceptible to outbound methods of marketing, and this is where inbound marketing comes in. Inbound Marketing is about attracting customers by providing valuable content, rather than pushing information onto potential customers. Through creating relevant content, you can assist potential customers through the customer journey.

How Does Inbound Work?

So we’ve covered why inbound marketing is a good method to use, but you may be wondering how does it work? Inbound marketing is a customer-centric approach to marketing, this involves making use of marketing techniques such as content marketing, email marketing, and SEO optimization to name a few. Inbound works because it targets specific audiences anticipates and meets their needs at every stage of the customer journey, allowing you to successfully attract, convert, close and delight your customers. As a result, you can generate higher quality leads and more qualified prospects.

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