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Personas for a Membership Body


Marketing Strategy


Case Study


HMC Teaching Careers

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The Challenge

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The Method

Personas are a crucial first step in any marketing strategy and planning process. Knowing your audience in-depth means that advertising targeting will be precise.

We used desk research, combined with interviews with the client and market research interviews with their audience to create three distinct personas for HMC Teaching Careers.

The Results

The new personas were used to guide the marketing plan for the HMC Teaching Careers website.

As a result, our campaigns have successfully targeted the right audience and the number of views per job post has seen a significant increase for the website, putting HMC Teaching Careers among the top players in the private school jobs market.

Persona details have been blurred for confidentiality

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